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I-CHOEBE iyaziqonda ngokunzulu iimfuno ezizodwa zomthengi ngamnye, ezibandakanya ukhetho loyilo, ukucaciswa kwezinto eziphathekayo, kunye nemigangatho yokuvelisa. Uyilo olulungiselelweyo kunye nezisombululo zemveliso ngokwendawo yebhrendi yomthengi kunye neemfuno zentengiso, siqinisekisa ukuba iminikelo yethu ihambelana ngokuchanekileyo neemfuno zabo ezahlukileyo.

Ukugcina unxibelelwano olungaguqukiyo kunye nexesha elifanelekileyo, siphendula ngokukhawuleza kwimibuzo yabathengi, imiba kunye neengcebiso. Ukuzinikela kwethu kunabela ngaphaya kokuba ngumboneleli nje; sizama ukuseka ubudlelwane obusondeleyo bentsebenziswano, sijolise ekubeni ngamaqabane anobuchule ekuqhubeni ukukhula koshishino.

Usukelo lwethu olungayekiyo lokugqwesa kusiqhubela ekubeni siqhubeke siphucula umgangatho wemveliso, ubugcisa kunye noyilo. Ngokwamkela uphuculo oluqhubekayo kunye nokudibanisa itekhnoloji entsha kunye nemathiriyeli, sihlala sinikezela ngeemveliso ezibalaseleyo kukhuphiswano lomhlaba.